If you’re on the job hunt, you need to use every resource at your disposal. You’ll want to spend time polishing your resume and activating your network. However, if you’re neglecting LinkedIn then you could be missing opportunities. That’s because 95% of recruiters find candidates on the job site. In fact, three people are hired through the site every minute.
Just having a presence on the site isn’t sufficient. There are things you can do to make your page more dynamic and appealing to potential employers. Here’s how to use LinkedIn to get a job.
Words Matter
You’re likely familiar with Applicant Tracking Software (ATS) , a software tool that culls resumes based on their content. Well, recruiters using one of LinkedIn’s paid services have access to a tool that has a similar function. Many actively screen out job seekers using phrases like “seeking opportunity.” Anything that hints you aren’t currently employed could get you eliminated. Just as you do with ATS, utilize phrases or keywords when you polish the Skills & Endorsements section. Some even advise adding a keyword phrase along with your name.
Use LinkedIn as a Search Engine
You don’t have to wait for recruiters to come to you. Instead, search for terms that correspond to your interests like “software engineer recruiters near me.” You can also search for available jobs in either your area or an area in which you hope to relocate. As you do more searches overtime, the site’s intelligent search function will even anticipate your entries.
Use it to Up Your Networking Game
This is a biggie. You’ve likely used LinkedIn to research potential employers and reach out to hiring managers. Yet many people neglect the groups and online events the site offers. This is a great way to expand your circle and increase your chances of landing a job through the site.
Focus on the Future
If there are skills you’ve utilized or tasks you’ve performed in previous jobs that you don’t want to be a part of future ones, delete them from your profile. There’s no sense advertising something you don’t want to do again. Instead, emphasize work experiences that better reflect what you’d like to do at a new job.
Tell a Story
It’s easy to fall into a routine of rote resume recitation but LinkedIn profiles should offer so much more. Post a blog relevant to your field. Write about challenges you overcame at work and incorporate the STAR method –– “Situation, Task, Action, and Result.” Also recommended for resumes, this forces you to describe the unique obstacles you have faced in your career and how you overcame them (while increasing value for your company.
Picture Perfect
Your profile should include a recent, professional photograph. If your page lacks a photo it could be seen as fake. If your picture was taken last century, your older appearance could shock interviewers. Don’t forget your other social media accounts. FaceBook, for example, is most recruiter’s second choice for candidates after LinkedIn. Cleanse your public-facing sites of questionable content. Leave the political statements and party pics for private profiles and your Finsta.
I realize that LinkedIn is not universally loved. It can be clunky and even a bit boring. Still, you can greatly increase your chances of landing a top job by making your time on LinkedIn a regular part of your routine.
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